The Blog

Carly Kennedy Designs

What Is a Website in a Week — And Is It Right for Your Business?

Collage of sections from the Slumber San Diego website

The phrase “website in a week” gets a lot of eye rolls in the design industry. That’s fair — because most of the time, “fast” and “quality” don’t belong in the same sentence when it comes to web design.

But Website in a Week (WIW) isn’t about cutting corners. It’s about a completely different way of working — one that’s efficient, focused, and built around a proven structure so we can move quickly without sacrificing the result. Here’s how it actually works.

The Process, Start to Finish

Before the Week: Brand & Strategy Session

About 1–2 weeks before your design week, we have a 90-minute Brand & Strategy Session. This is where we get aligned on your brand, your goals, your audience, and the overall direction of your site. By the time design week begins, I know exactly what we’re building and why.

During the Week: Design and Build

Design week runs Monday through Friday. I work from a proven template structure, not a blank canvas, and fully customize it to your brand, your content, and your vision. You’ll have daily check-ins so nothing goes sideways, and by Friday, you have a complete, launch-ready website.

After Launch: You’re Not on Your Own

You’ll get a video walkthrough of your site so you can make edits confidently, plus a 30-day support window for any questions that come up after launch.

What’s Included:

  • Full branding suite (logo, color palette, typography, brand board)
  • Semi-Custom Showit website, up to 5 pages
  • Mobile-optimized design on every page
  • Basic SEO setup (page titles, meta descriptions, text tags)
  • One revision round during the design week
  • 30-day post-launch support

Who It’s Built For

WIW is a great fit if you’re a service-based business, fitness studio, wellness brand, or local San Diego business that needs a polished, professional site without a multi-month timeline. It works especially well if you already have a general sense of your brand direction, you have (or can get) good photography, and you’re ready to move when design week starts.

It’s probably not the right fit if you need a fully custom, built-from-scratch layout on every single page, or if your content isn’t ready to go when we start.

WIW vs. Custom Website — What’s the Difference?

The main difference is in the structural starting point. WIW uses a tested template foundation that I fully customize to your brand. It’s efficient because the layout logic is already proven. A Custom Website build starts from scratch on every layout decision, which takes more time but gives you maximum creative flexibility.

Both options include full branding and result in a completely unique site. The question is more about timeline, budget, and how complex your needs are.

Investment starts at $2,750. Ready to claim a design week? Learn more here or book a free design consult.